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Innovative Use of Radio

Gold Winner

Entrant: DraftFCB New Zealand, Auckland
Secret Diary of a Call Girl Television Series
"Call Girl"
  • Corporate Name of Client:
    Prime Television
  • Client Account Director:
    Kate Whittle
  • Agency Account Director:
    Toby Sellers
  • Agency:
    Draftfcb New Zealand , Auckland
  • Chief Creative Officer:
    James Mok
  • Executive Creative Directors:
    Tony Clewett
    Regan Graftton
  • Copywriters:
    Kelly Lovelock
    Hywel James
  • Agency Producers:
    Kelly Gillard
    Peter Mayo
  • Production Company:
    Draftfcb New Zealand , Auckland
  • Description of the Project:
  • DJ’s love to talk. So to promote the season premiere of Secret Diary of a Call Girl we gave them something well worth talking about. A high class, S&M savvy call girl working from a bedroom directly opposite their studio window.
    Of course they couldn’t help but broadcast their saucy observations to the world and as predicted other stations immediately picked up on the story.
    Then on premiere night with public interest at its peak our ‘actress’ slowly closed the blinds on her eager audience and revealed this message:
    Secret Diary of a Call Girl
    9:35 Tonight on Prime