Grand LIA   |   Winners   |   Finalists

Package Design
Special Packaging

Silver Winner

Entrant: Leo Burnett, Sydney
Bundaberg Rum
  • Corporate Name of Client:
    Diageo Australia
  • Client Account Director:
    Matt Bruhn
  • Agency Account Directors:
    Peter Bosilkovski
    Sam McGown
    Holly Matchett
  • Agency:
    Leo Burnett , Sydney
  • Chief Creative Officer:
    Andy DiLallo
  • Creative Directors:
    Grant McAloon
    Vince Lagana
  • Copywriter:
    Michael Dawson
  • Art Director:
    Ben Alden
  • Designer:
    Ben Alden
  • Packaging Manufacturing Company:
    Blazze Laser Embellishing
  • Description of the Project:
  • Brief: 
    After the streets of Bundaberg were inundated by the worst floods in its history, a limited edition rum was created to draw people back to the town. Called ‘Road to Recovery’, the bottles were emblazoned with the names of Bundy’s flood-affected streets, all 171 of them. They were only available at an event held at the distillery in Bundaberg. We needed to promote awareness of the campaign and drive donations to the relief effort and lure rum adorers to the town.