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Package Design

Bronze Winner

Entrant: Hornall Anderson, Seattle
  • Corporate Name of Client:
  • Agency Account Director:
    Liz Arney
  • Creative Director:
    Alastair Whiteley
  • Design Company:
    Hornall Anderson , London
  • Design Director:
    Matt Gandy
  • Designers:
    Jamie Wright
    Clare Lett
  • Production Designer:
    Adam Miller
  • Description of the Project:
  • Honoring the Queen’s Diamond Jubilee (60 years of Her Majesty’s reign), the commemorative limited-edition features the Union flag anchored by Marmite’s familiar brand equities.
    Love it or hate it, Marmite has earned a reputation worldwide as an iconic British brand since its conception in 1902.
    Marking its 110th anniversary this year, Marmite knows a little something about celebrating longevity and reverence. So in honor of the Queen’s Diamond Jubilee, Marmite has partnered with brand design firm Hornall Anderson UK to create the special limited-edition Ma’amite in observation of the royal occasion and as a hat tip to a rousing 60 years of Britishness. Featuring the Union flag anchored by Marmite’s familiar brand equities, the commemorative Ma’amite launched exclusively in Sainsbury’s before making a broader splash in stores across the country.