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Bronze Winner

Entrant: TBWA\PARIS, Boulogne-Billancourt
SNCF TGV
"Head for Brussels"
  • Corporate Name of Client:
    SNCF
  • Client Account Director:
    Isabelle Bascou
  • Account Manager:
    Laurence Borne
    Sandrine Pajot
    Edouard Manhes
  • Agency Account Directors:
    Anne Vincent
    Luc Bourgery
  • Agency:
    TBWA\PARIS , Boulogne-Billancourt
  • Executive Creative Directors:
    Eric Holden
    Remi Noel
    Philippe Simonet
  • Creative Directors:
    Hughes Cholez
    Franck Botbol
  • Copywriter:
    Nicolas Roncerel
  • Art Director:
    Jeremy Armand
  • Production Company:
    \ELSE
  • Producers:
    Maxime Boiron
    Cathy Pericone
    Jennifer Bauche
  • Director:
    Franck Cimier
  • Cameramen:
    JM Besenval
    Alex Tissot
    Julien Rideau
  • Napolean Event Companies:
    Fabien Demaria
    Benjamin Bosquet
  • Description of the Project:
  • Brussels is a cool city and people from Brussels have the reputation of being one of the warmest in Europe. We knew the people from Lyon would instantaneously fall in love with Brussels if they had a chance to share a moment with its inhabitants. So we built a unique experience around the French expression “PASSEZ UNE TÊTE A BRUXELLES” which means “HEAD FOR BRUSSELS”. We invited people from Lyon to do it. Literally! We installed a three meters high cube in the center of Lyon and offered the passerbys the opportunity to experiment with the
very first intercity teleportation. We filmed the experience over two days, catching the reactions of both inhabitants of Lyon and Brussells and made a digital movie out of the event.