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Innovative Use of Billboard


Entrant: Red Urban, Toronto
Volkswagen Touareg
"4MOTION Free Parking"
  • Corporate Name of Client:
  • VW AG:
    Giovanni Perosino
    Cornelia Kabelitz
    Tim Walther
  • VW Canada:
    Lynne Piette
  • Account Supervisor:
    Sonia Ruckemann
  • Agency:
    Red Urban , Toronto
  • Executive Creative Director:
    Christina Yu
  • Copywriters:
    Jenn Rossini
    Dave Barber
  • Art Director:
    Joel Pylypiw
  • Agency Producer:
    Andrea Hull
  • Production Company:
  • Description of the Project:
  • To demonstrate the power of Volkswagen 4MOTION technology, we made free parking even tougher to get, working with a team of builders to build a ramp measuring 15 feet high and 31 degrees steep in a busy downtown parking lot. We offered a spot to whoever could manage the climb to the top. Thanks to 4MOTION, the Touareg rose to the challenge – in view of curious onlookers as it climbed – and parked – above the rest.