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Beverages - Alcoholic


Entrant: Cramer-Krasselt, Chicago
Corona Extra
"Luna Corona"
  • Corporate Name of Client:
    Crown Imports, LLC
  • Client Account Director:
    Craig Neely
  • Agency Account Director:
    Renee Chez
  • Account Service:
    Kaya Much
    Brittany Saito
    Katie Kellows
  • Management Supervisor:
    Paul Elam
  • Agency:
    Cramer-Krasselt , Chicago
  • Chief Creative Officer:
    Marshall Ross
  • Group Creative Directors:
    Derek Sherman
    Jimmy Olson
  • Executive Creative Director:
    Derek Green
  • Associate Creative Director:
    Rick Standley
  • Copywriters:
    Derek Sherman
    Kris Kennedy
  • Art Directors:
    Jimmy Olson
    Rick Standley
    Brandon Knowlden
  • Executive Producers:
    Scott McBurnie
    Cheryl Lindquist
  • Art Buyer:
    Melissa Grein
  • Photography Studio:
    District 7 Media , New York
  • Photographer:
    Andrew Geraci
  • Editing Company:
    Whitehouse Post , Chicago
  • Editor:
    Dan Zabinski
  • Music:
    Nylon Studios, New York
  • Description of the Project:
  • On June 14th and 15th in NYC, the moon became the iconic slice of lime on our bottle. We worked with top universities and astrologists to find the perfect location and time to capture the attention of people who've seen it all: New Yorkers. We call this event Luna Corona. It was covered by media across the globe. And one billboard traveled round the world.