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Billboard
Innovative Use of Billboard

Gold Winner

Entrant: Mayo Draftfcb, Lima
The University of Engineering and Technology
"Potable Water Generator"
  • Corporate Name of Client:
    The University of Engineering and Technology
  • Client Account Director:
    Jessica Ruas
  • Agency Account Director:
    Ines Lertora
  • Agency:
    Mayo Draftfcb , Lima
  • Chief Creative Officer:
    Humberto Polar
  • Creative Directors:
    Alejandro Aponte
    Juan Donalisio
  • Copywriter:
    Alejandro Aponte
  • Art Director:
    Juan Donalisio
  • Description of the Project:
  • UTEC, The University of Engineering and Technology believes the world can be changed through engineering, so we decided to start by changing our city.
    
    To attract students' attention during the application period, and keeping in mind that Lima is the second largest desert capital in the world making the lack of potable water  a huge problem, UTEC  built a special billboard: The world's first Billboard that produces Potable water out of air.