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Gold Winner

Entrant: Anomaly, Toronto
"Budweiser Red Lights"

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  • Plug-In:
  • Corporate Name of Client:
    Labatt Breweries of Canada
  • Client Account Directors:
    Jorn Socquet
    Kyle Norrington
    JR Edwards
    Alexis Smith
    Briar Wells
  • Agency Account Directors:
    Brent Rivard
    Dion Aralihalli
    Keltie White
    Allison Cornford
    Vanessa Cote
  • Agency:
    Anomaly , Toronto
  • Global Chief Creative Officer:
    Mike Byrne
  • Executive Creative Directors:
    Pete Breton
    Dave Douglass
  • Copywriters:
    Mike Warzin
    Taylor Twist
  • Art Directors:
    Mike Warzin
    Taylor Twist
  • Executive Agency Producer:
    Jen Mete
  • Social Media Strategist:
    Rachel Steed
  • Graphic Designers:
    Omar Morson
    Marie Rupolo
  • Director of Photography:
    Peter Deming
  • Digital Production Company:
    Ransom Profit , Toronto
  • Technical Developers:
    Heung Lee
    Brian Ayzenman
  • Technical Director:
    Steven Hudak
  • Digital Designer:
    Jonathan Armstrong
  • Production House:
    OPC FamilyStyle
    Biscuit Filmworks
  • Director:
    Andreas Nilsson
  • Production House Producers:
    Donovan Boden
    Harland Weiss
    Dennis Beier
  • Post-Production Companies:
    Shipping + Handling, Los Angeles
    CO3 NY, New York
    Alter Ego , Toronto
  • Post Production Producers:
    Patrick McElroy
    Sarah Brooks
    Melissa Kahn
  • Editing Facility:
    Spot Welders, Los Angeles
    Rooster , Toronto
  • Editors:
    Robert Duffy
    Patrick Murphree
    Aaron Dark
    Christina Humphries
  • Product Development & Manufacturing:
    Buzz Products
  • Audio Mix:
    Lime Studios
  • Sound Design Companies:
    Sonic Kore, Toronto
    Noise Digital , Los Angeles
  • Sound Designers:
    Kim Christensen
    Keith Ohman
  • Voice Casting & Direction:
  • Description of the Project:
  • Hockey is the biggest volume-driving occasion for beer in Canada. Rather than just advertise around hockey, Budweiser set out to provide a meaningful connection for fans to their favourite pastime – by developing a product that would elevate the greatest moment in hockey: the goal. Introducing Budweiser Red Lights - authentic, wi-fi enabled, game-synched hockey goal lights that go off every time a fan’s favourite city scores. The first installment of lights sold out on day one and there are over 54 million earned media impressions to date.