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Entrant: Åkestam Holst, Stockholm
The Swedish Post
"The Parcel Memory"


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  • Corporate Name of Client:
    The Swedish Post
  • Agency Account Director:
    Jacob Stjärne
  • Planner:
    Lars Friberg
  • Agency:
    Åkestam Holst , Stockholm
  • Creative Director:
    Andreas Ullenius
  • Copywriter:
    Joakim Labraaten
  • Art Director:
    Lars Holthe
  • Production Company:
    It's Showtime!
  • Production Manager:
    Katarina Johansson
  • Graphic Designer:
    Olov Öqvist
  • Digital Production Company:
    From Stockholm With Love
  • Interactive Producer:
    Johan Eklund
  • Studio Assistant:
    Felicia Lodin
  • Description of the Project:
  • Our brief was to promote the Swedish Post's pre-franked parcels and encourage people to send more Xmas gifts in December.
    
    We created The Parcel Memory, an online match-making game challenging the nation to keep the parcels in mind. If you found a matching pair you won both. But since they're identical and giving
    and receiving are just as fun, the gifts had to be sent to different receivers.