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Mobile Advertising

Bronze Winner

Entrant: AlmapBBDO, São Paulo
Audi R8

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  • Corporate Name of Client:
  • Client Account Director:
    Leandro Radomile
  • Agency Account Directors:
    Fernanda Antonelli
    Carol Derra
  • Agency:
    AlmapBBDO , São Paulo
  • Chief Creative Officer:
    Marcello Serpa
  • Executive Creative Director:
    Luiz Sanches
  • Creative Directors:
    Marcos Medeiros
    André Kassu
    Renato Simoes
    Bruno Prosperi
  • Copywriters:
    Filipe Medici
    Rodrigo Resende
  • Art Directors:
    Andre Sallowicz
    Denis Peralta
  • Production Manager:
    Fernando Boniotti
  • Digital Production Company:
    The Goodfellas , São Paulo
  • Description of the Project:
  • In order to promote Audi's fastest car, we created an ad in digital magazines using its main differential: the speed. To see the new Audi R8, readers needed to photograph it using the iPad's feature screenshot. While the car passes by in high speed the reader must press the buttons HOME and SLEEP at the same time to take a picture. Only the picture taken at the exact moment when the car is in frame reveals the Audi R8 completely. More than an interactive ad, an Audi ad saved amongst the personal photos of readers.