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Digital
Public Service/Social Welfare

Silver Winner


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Entrant: JWT Singapore, Singapore
Singapore Red Cross
"Rapid Rescue"


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  • Corporate Name of Client:
    Singapore Red Cross
  • Agency:
    JWT Singapore , Singapore
  • Chief Creative Officers:
    Jun Fukawa
    Valerie Cheng
  • Group Creative Director:
    Tay Guan Hin
  • Creative Director:
    Parixit Bhattacharya
  • Associate Creative Director:
    Alan Leong
  • Copywriter:
    Parixit Bhattacharya
  • Art Directors:
    Karan Dang
    Celeste Ang
  • Digital Production Company:
    Omnitoons , Singapore
  • Digital Director:
    Karen New
  • Description of the Project:
  • The Red Cross is dedicated to protecting human life and dignity, relieving human suffering and responding to emergencies. Their objectives are to provide assistance in relief operations in times of disaster and in auxiliary health and welfare services. But still, very few people are aware of their offering and the availability of help during life and death situations. Through this project, they want to make themselves synonymous with disaster prevention and aid. They want people to reach out to them when there's an emergency.
    
    When it comes to emergencies, time is of the essence - 4 minutes for the brain to stop functioning during a heart attack but 8 minutes for an ambulance to arrive. We realised that through first-aid courses provided by Red Cross, there are 12,000 certified first-alders in Singapore. What if this help was always around the corner but never tapped on?  Our solution was Rapid Rescue, a mobile app that uses GPS to connect a First Aid seeker to the nearest first-aider.
    
    When it comes to emergencies, time is of the essence - 4 minutes for the brain to stop functioning during a heart attack but 8 minutes for an ambulance to arrive.
    We realised that th rough first-aid courses provided by Red Cross, there are 12,000 certified first-alders in Singapore. What if this help was always around the corner but never tapped on?
    Our solution was Rapid Rescue, a mobile app that uses GPS to connect a First Aid seeker to the nearest first-aider.