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Entrant: HEIMAT, Berlin
adidas
"The Biggest Champions League Final of all Time"


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  • Corporate Name of Client:
    adidas AG
  • Client Account Director:
    Sven Schindler
  • Agency Account Director:
    Flo Hoffmann
  • CEO:
    Matthias von Bechtolsheim
  • Agency:
    HEIMAT , Berlin
  • Chief Creative Officer:
    Guido Heffels
  • Creative Directors:
    Ramin Schmiedekampf
    Frank Hose
  • Copywriters:
    Ramin Schmiedekampf
    David Kauder
  • Art Directors:
    Frank Hose
    Luc Schurgers - Minivegas
    Ellen Utrecht - Minivegas
  • Director of Integrated Production:
    Luc Schurgers - MinivegasEllen Utrecht - Minivegas
  • Agency Producers:
    Jessica Valin
    Flo Hoffmann
    Philip Bauch
  • Creative Technologist:
    Luc Schurgers - Minivegas
  • Graphic Designers:
    Maria Botsch
    Santiago Raga
    Benedikt Gansczyk
  • Digital Production Company:
    Minivegas , Amsterdam
  • Digital Director:
    Luc Schurgers
  • Interactive Producer:
    Luc Schurgers
  • Sound Design Company:
    Berlin Audio , Berlin
  • Sound Designer:
    Thomas Berlin
  • Description of the Project:
  • The 2012 Champions League Final, the highlight of the European football season, took place in Munich, Germany, when Bayern Munich faced off against Chelsea FC. adidas, a partner of the UEFA Champions League and a sponsor of both competing teams, used the event as a communicative platform to make it the biggest Champions League Final of all time. Additionally, adidas highlighted it's “all in” claim by inviting everyone in Munich and around the world to participate in a competition. In doing so, adidas took fans’ rivalry to the next level.