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Digital
Public Service/Social Welfare

Finalist


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Entrant: Leo Burnett Melbourne, Melbourne
SEEK Volunteer
"Volunteer to promote volunteering"


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  • Corporate Name of Client:
    SEEK Volunteer
  • Client Account Director:
    Fiona Le Brocq
  • Agency Account Directors:
    Ari Sztal
    Michelle Whitesides
  • Agency:
    Leo Burnett Melbourne , Melbourne
  • Global Chief Creative Officers:
    Mark Tutssel
  • Executive Creative Director:
    Jason Williams
  • Creative Director:
    Andrew Woodhead
  • Copywriter:
    Andrew Woodhead
  • Art Director:
    Justin Nagorcka
  • Digital Director:
    Luc Wiesman
  • Interactive Producer:
    Nicole Ross
  • Sound Design Company:
    Gusto Music , Melbourne
  • Description of the Project:
  • 10 years ago, SEEK (Australia‚Äôs leading jobsite), volunteered to create a website to make it easier for all Australian charities to find volunteers. But with limited marketing support, awareness of the site remained low.  
    
    Our creative solution: launch a mass participation idea that would remind the whole country of the feeling of satisfaction and purpose that comes from being a volunteer. 
     
    Australian industry and individuals would be given the opportunity to become our media volunteers. They would take our message and volunteer to spread it through the media channels they owned and had access to.