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Digital
Public Service/Social Welfare

Finalist


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Entrant: Leo Burnett, Sydney
Australian Bureau of Statistics - Census
"Run That Town"


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  • Corporate Name of Client:
    Australian Bureau of Statistics
  • Agency Account Directors:
    Paul Everson
    Neil Duncan
  • Agency:
    Leo Burnett , Sydney
  • Chief Creative Officer:
    Andy DiLallo
  • Creative Director:
    Kieran Ots
  • Copywriters:
    Ayla Norris-Smith
    Kieran Ots
  • Art Directors:
    Zaid Al-Asady
    Kieran Ots
  • Executive Agency Producer:
    Adrian Gunadi
  • Design Directors:
    David Mugford
    Mark White
  • Technical Director:
    Kevin Brown
  • Flash Developers:
    Patrick Toohey
    Kevin Brown
  • Technology Partner:
    Millipede
  • Animators:
    David Giuca
    Toby Pederson
    Keong Seet
  • Description of the Project:
  • Challenge:
    The Australian Bureau of Statistics wanted to raise awareness of the significance and importance of the latest Census data. But most people simply aren’t interested.
    
    Objectives:
    Show Australians just how valuable and relevant the Census data really is. 
    
    Strategy:
    The best way to understand the true value of the Census data is to use it. So we decided to create content that would make people actively want to use the data.