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Digital
Confections/Snacks

Finalist


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Entrant: AMV BBDO, London
Doritos
"Mariachi"


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  • Corporate Name of Client:
    PEPSICO
  • Agency:
    AMV BBDO , London
  • Executive Creative Director:
    Paul Brazier
  • Creative Directors:
    Mark Fairbanks
    Thiago de Moraes
  • Copywriters:
    Prabhu Wignaraja
    Mark Fairbanks
  • Art Directors:
    Jeremy Tribe
    Thiago de Moraes
  • Digital Production Company:
    Independent Films
  • Digital Director:
    The Sniper Twins
  • Post-Production Company:
    The Mill , London
  • Editing Facility:
    Marshall Street Editors , London
  • Editor:
    Jinx Godfrey
  • Sound Design Company:
    AMVBBDO The Lab , London
  • Description of the Project:
  • Mariachi Doritos is a band we created to deliver exactly what Doritos itself does – bring a little Mexican fun to English parties. They did this by playing Mariachi versions of famous cheesy English pop songs, and by undertaking the first ever Facebook music tour. They could be booked for parties via Doritos’ Facebook page - for either gigs in the flesh or live webcam gigs. We wrote bespoke songs based on the party host’s profile, and each party was viewed live by all our fans on the FB page. 70 gigs were performed in total, all over the UK.