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Use of Social Media


Entrant: R/GA London, London
Getty Images
"The Feed by Getty Images"

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  • Corporate Name of Client:
    Getty Images
  • Senior Experience Designer:
    Dylan Connerton
  • VP, Executive Creative Directors:
    James Temple
    George Prest
  • Creative Director, Visual:
    Chris Williams
  • Technical Director:
    Anthony Galvin
  • Technology Project Lead:
    David Hamilton
  • Senior Producer:
    Steve Errey
  • Group Account Directors:
    Clare Connerton
    Nick Fisher
  • Group Planning Director:
    Kaihaan Jamshidi
  • Description of the Project:
  • Getty Images asked us to help them stand out in the intensively competitive editorial photography market. Rather than write a broadcast campaign, we created a utility that solved a problem for these organizations and the people who work for them. The Feed from Getty Images automates the population of Getty Images’ clients’ news feeds in social. It does the job of a social content manager, listens to chat online and surfaces images immediately that are most relevant. The Feed was launched exclusively in Wired and Tech Crunch and was quickly hailed as a genuine social innovation.