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Public Service/Social Welfare


Entrant: Arnold Worldwide, Boston
Climate Reality
"Reality Drop"

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  • Username:
  • Password:
  • Corporate Name of Client:
    Climate Reality
  • Agency:
    Arnold Worldwide , Boston
  • Chief Creative Officer:
    Pete Favat
  • Creative Directors:
    Meg Siegal
    Mike Howard
    Fearless Cottage
  • Copywriters:
    Mike Howard
    Samantha Jo Gutglass
  • Art Director:
    Deb Grant
  • Agency Producer:
    Brendon Volpe
  • Social Media Strategist:
    Brendon Volpe
    Sebastian Gard
  • Graphic Designers:
    Deb Grant
    Jon Casey
    Jeff Oeth
  • Technical Developers:
    Fion Kou
  • Information Architect:
    Kate Tetreault
  • Description of the Project:
  • Despite clear scientific consensus, people are increasingly confused about the reality of global climate change. Much of the information contributing to the confusion has been funded by Big Fossil fuel, and perpetuated by the media. Reality drop was designed to give users direct access the latest climate change news from hundreds of online resources, along with the science that directly pertains to that news, and the means to socialize it and spread climate change reality.