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Art Direction Campaign

Silver Winner

Entrant: The Monkeys, Sydney
Diageo - Mixionary Campaign
"Tom Collins",
"Bloody Mary",
"Agave Margarita",
"Cosmopolitan",
"La Primavera",
"Vodka Martini"
  • Corporate Name of Client:
    Diageo
  • Agency Account Director:
    Gini Sinclair
  • Advertising Agency:
    The Monkeys
    MAUD , Sydney
  • Chief Creative Officer:
    Justin Drape
  • Executive Creative Director:
    Micah Walker
  • Creative Director:
    David Park
  • Copywriter:
    Henry Kember
  • Art Directors:
    Kristian Saliba
    David Park
  • Digital Creative Director:
    Jay Gelardi
  • Group Content Director:
    Dan Beaumont
  • Graphic Designer:
    Ben Crick
  • Description of the Project:
  • We created this series of eight, limited edition prints for Diageo as part of our Mixionary mixed drinks and cocktails campaign.
Each print is one cocktail, screen-printed with proportionate colour blocks that represent the volume of each ingredient. The info graphic breakdown series includes a Vodka Martini, Cosmopolitan, Bloody Mary, Gin and Tonic, La Primavera, Manhattan and Tom Collins.
Metallic inks have been used to highlight each of Diageo’s Premium brands for each cocktail, and are printed on a KW Doggett’s Keay Kolour craft stock.