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Use of Illustration Campaign

Silver Winner

Entrant: DDB New York, New York
NYC Ballet
"Les Ballets de Faile - 1",
"Les Ballets de Faile - 2"
  • Corporate Name of Client:
    NYC Ballet
  • Agency:
    DDB New York , New York
  • Chief Creative Officer:
    Matt Eastwood
  • Executive Creative Director:
    Menno Kluin
  • Creative Director:
    Sean Labounty
  • Copywriter:
    Rodrigo de Castro
  • Art Director:
    Joao Unzer
  • Head of Design :
    Juan Carlos Pagan
  • Designer :
    Brian Gartside
  • Head of Production :
    Ed Zazzera
  • Executive Producer:
    Teri Altman
  • Assistant Producer:
    Nina Horowitz
  • Illustrator:
    Joao Unzer
  • Description of the Project:
  • New York City Ballet Art Series commissions contemporary artists to create original works of art inspired by their unique energy, spectacular dancers, and one-of-a-kind repertory of ballets.
    The artists were invited to pour over the company's archives and attend performances before creating the installation.
    The inaugural commission went to the Brooklyn-based urban art duo of Patrick McNeil and Patrick Miller, better known as FAILE.
    They have created Tower of Faile, a 40-foot sculpture made of more than 2,000 wood blocks decorated with text and images inspired by the company's dance repertoire, pieced together in a Jenga-like pillar. The tower is part of the Les Ballets de Faile exhibition. It takes place in the theater promenade, where it can be viewed from five rings of balconies.