Grand LIA   |   Winners   |   Finalists

Use of Illustration Campaign

Gold Winner

Entrant: AMVBBDO, London
Museum of Childhood
  • Corporate Name of Client:
    V&A Museum of Childhood
  • Executive Creative Director:
    Paul Brazier
  • Copywriter:
    Mark Fairbanks
  • Art Director:
    Thiago de Moraes
  • Art Buyer:
    Kirstie JohnstoneE
  • Illustrators:
    Lesley Barnes
    LouLou & Tummie
    Till Haffenbrack
  • Description of the Project:
  • The Museum of Childhood is so much more than just old toys. It lets people properly understand how amazing it is to be a child.
    Our campaign shows children's amazing capacity for invention and learning. We commissioned conceptual illustrators. We wrote lines, they brought them to life. And vice versa. A unique collaborative process to deliver something very different.
    The posters ran in and around the area of the museum itself. Post campaign, the museum has seen a double-digit percentage increase in traffic. Plus the prestigious V&A museum is now selling the posters, which can only help spread the word.