Grand LIA   |   Winners   |   Finalists

Consumer Campaign

Silver Winner

Entrant: Lowe and Partners, Cape Town
Cape Times
  • Corporate Name of Client:
    Independent Newspapers
  • Agency Account Director:
    Michele Lardner
  • Agency:
    Lowe and Partners , Cape Town
  • Executive Creative Director:
    Kirk Gainsford
  • Copywriter:
    Natalie Rose
  • Art Director:
    Dane Alexander
  • Art Buyer:
    Tenille Abrahams , Cape Town
  • Photographer:
    David Prior
  • Description of the Project:
  • “Every journalist knows the key to a great story is getting it, as they say, straight from the horse’s mouth. A first-hand account. Not from bystanders or passersby, but from the person, or people, who are at the heart of the story. In this way journalists are able to provide much more detailed, in-depth and insightful accounts, which consequently means readers are better informed. Every story deserves a first-hand account.”