The Museum of Childhood is so much more than just old toys. It lets people properly understand how amazing it is to be a child.
Our campaign shows children's amazing capacity for invention and learning. We commissioned conceptual illustrators. We wrote lines, they brought them to life. And vice versa. A unique collaborative process to deliver something very different.
The posters ran in and around the area of the museum itself. Post campaign, the museum has seen a double-digit percentage increase in traffic. Plus the prestigious V&A museum is now selling the posters, which can only help spread the word.