Poster
Art Direction Campaign
Finalist
Entrant:
JWT Manila,
Manila
Schick Exacta 2
Schick Exacta 2
"T",
"V",
"Salvador",
"Chaplin"
"V",
"Salvador",
"Chaplin"
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Corporate Name of Client:Energizer Philippines
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Client Account Director:Claire Guevarra
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Agency Account Director:Tobias Bernardo
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Agency:JWT Manila , Manila
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Regional Executive Creative Director:Tay Guan Hin
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Executive Creative Director:Dave Ferrer
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Creative Director:Joe Dy
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Associate Creative Director:Mark Ibaviosa
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Copywriter:Joe Dy - Y2 Villanueva
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Art Directors:Elvin Villar
Javey Villones
Joei Calixto
Danni Lim -
Senior Print Producer:Carol Pe Benito
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Graphic Designer:Elvin Villar
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Final Artist:Michael Gonzales
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Description of the Project:
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The Schick brand was facing an identity crisis in the Philippines because it was perceived to be a feminine brand of lady razors. There was a need to bring attention to its masculine as well. So we created graphic posters of legendary men with iconic facial hair wit the Schick Exacta 2 razor seamlessly incorporated into each design. The objective was to show how the right facial hair helps define a man's identity.
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