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Art Direction Campaign


Entrant: JWT Manila, Manila
Schick Exacta 2
  • Corporate Name of Client:
    Energizer Philippines
  • Client Account Director:
    Claire Guevarra
  • Agency Account Director:
    Tobias Bernardo
  • Agency:
    JWT Manila , Manila
  • Regional Executive Creative Director:
    Tay Guan Hin
  • Executive Creative Director:
    Dave Ferrer
  • Creative Director:
    Joe Dy
  • Associate Creative Director:
    Mark Ibaviosa
  • Copywriter:
    Joe Dy - Y2 Villanueva
  • Art Directors:
    Elvin Villar
    Javey Villones
    Joei Calixto
    Danni Lim
  • Senior Print Producer:
    Carol Pe Benito
  • Graphic Designer:
    Elvin Villar
  • Final Artist:
    Michael Gonzales
  • Description of the Project:
  • The Schick brand was facing an identity crisis in the Philippines because it was perceived to be a feminine brand of lady razors. There was a need to bring attention to its masculine as well.
    So we created graphic posters of legendary men with iconic facial hair wit the Schick Exacta 2 razor seamlessly incorporated into each design. The objective was to show how the right facial hair helps define a man's identity.