Poster
Art Direction
Finalist
Entrant:
BBDO Proximity Singapore,
Singapore
Guinness
Guinness
"Made Of More – Rockstar"
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Corporate Name of Client:Asia Pacific Breweries Singapore
DIAGEO -
Client Account Directors:Graham Villiers-Tuthill
Bruce Dallas -
Agency Account Director:Joe Braithwaite
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Agency:BBDO Proximity Singapore , Singapore
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Chief Creative Officer:Ronald Ng
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Group Creative Director:Primus Nair
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Executive Creative Director:Scott Walker
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Creative Directors:Primus Nair
Douglas Goh -
Copywriter:Primus Nair
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Art Directors:Douglas Goh
Jeroel Leyble -
Art Buyer:Jowie Luo
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Photography Studio:Egg Productions , Singapore
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Photographer:Cedric Lim
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Illustrator:Jeroel Leyble
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Description of the Project:
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The idea needed to communicate the how a lot of effort goes into the success of a man who is 'made of more'. To this end, we visualised the struggle and the hard work in a pint of Guinness and the payoff was represented as the smooth creamy head.
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