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Art Direction


Entrant: BBDO Proximity Singapore, Singapore
"Made Of More – Rockstar"
  • Corporate Name of Client:
    Asia Pacific Breweries Singapore
  • Client Account Directors:
    Graham Villiers-Tuthill
    Bruce Dallas
  • Agency Account Director:
    Joe Braithwaite
  • Agency:
    BBDO Proximity Singapore , Singapore
  • Chief Creative Officer:
    Ronald Ng
  • Group Creative Director:
    Primus Nair
  • Executive Creative Director:
    Scott Walker
  • Creative Directors:
    Primus Nair
    Douglas Goh
  • Copywriter:
    Primus Nair
  • Art Directors:
    Douglas Goh
    Jeroel Leyble
  • Art Buyer:
    Jowie Luo
  • Photography Studio:
    Egg Productions , Singapore
  • Photographer:
    Cedric Lim
  • Illustrator:
    Jeroel Leyble
  • Description of the Project:
  • The idea needed to communicate the how a lot of effort goes into the success of a man who is 'made of more'. To this end, we visualised the struggle and the hard work in a pint of Guinness and the payoff was represented as the smooth creamy head.