The NEW
Finalist
Entrant:
BBDO Germany,
Berlin
BUND
BUND
"Tree Concert"
-
Corporate Name of Client:BUND - Bund für Umwelt und Naturschutz Deutschland Landesverband Berlin e.V.
-
Client Account Director:Andreas Jarfe
-
Agency Account Directors:D. Spakowski
S. Schlosser
J. Jonker
M. Luecker
F. Haegele
E. Dietzsch
C. Biggeleben
M. Groewe -
Agency:BBDO Proximity Berlin , Berlin
-
Chief Creative Officer:Wolfgang Schneider
-
Creative Managing Directors:Jan Harbeck
David Mously -
Creative Director:Jan Harbeck
-
Copywriter:Lukas Liske
-
Art Director:Daniel Schweinzer
-
Agency Producers:Silke Rochow
Julia Diehl -
Head of TV:Steffen Gentis
-
Design Company:Gang of Berlin , Berlin
-
Design Directors:Mat Neidhardt
Friederike Seifert -
Designers:Steve Bergman
Alexej Alschiz -
Illustrator:Robert Bilz
-
Producer:Kirsten Schulz
-
Directors of Photography:Simon Baumann
Sebastian Lempe -
Digital Designer:Kamil Garbacz
-
Concept Online:Yassin Taibi
René Bieder -
Post-Production Company:ARRI Mitte , Berlin
-
Light Design:Sandra Glaser
-
Sound Designer:Philipp Toegel
-
Description of the Project:
-
Berlin loses thousands of city trees every year. "Friends of the Earth Germany" aims to stop this trend. Our idea: a one of a kind charity concert - with a chestnut tree as the musician. For him we built a unique instrument: each impact of a falling chestnut produced an artistic composition of sound and light. So the tree could play for his companions and collect donations. “Tree Concert“ gained massive media coverage and lead to a new donation record for the preservation of trees.
-