Grand LIA   |   Winners   |   Finalists


Gold Winner

Entrant: JWT Cairo, Cairo
  • Corporate Name of Client:
    Vodafone Egypt
  • Client Account Director:
    Riman Ramadan
  • Agency Account Director:
    Shahira Akel
  • Account Executive:
    Clotilde Malauzat
  • Account Manager:
    Nihal Nashed
  • Planning Directors:
    Hatem El Kashef
    Shady Abdellatif
  • Agency:
    JWT , Cairo
  • Chief Creative Officer:
    Ramsey Naja
  • Associate Creative Directors:
    Sameh George
    Youssef Gadallah
  • Production Company:
    ASAP , Cairo
  • Director:
    Mariam Abu Ouf
  • Art Directors:
    Baher Raouf
    Rami El Kerdani
  • Agency Producer:
    Khaled Zaki
  • Description of the Project:
  • Vodafone planned to launch the Micro Recharge Cards: offering a smaller denomination of
    prepaid cards small-sized mini vouchers that offer the user a variety of additional minutes to enjoy
    for small values of money that vary from 50 Piasters to 2.00EGP. The idea behind the Micros was
    to acquire a bigger share of the consumer wallet, through enjoying the Micros instead of just
    change. The Micros can be also compared with FMCG products such as chewing gum, sweets
    and other products that are given to the customers instead of change. Once the user charges the
    card they are entitled to consume extra minutes featured on the micro-card.