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Entrant: DDB DM9JaymeSyfu/Digit, Makati City
Smart Public Affairs
  • Corporate Name of Client:
    Smart Communications
  • Agency Account Directors:
    Alex Syfu
    Caloy Sambrano
    Ina Varga
  • Advertising Agency:
    DDB DM9JaymeSyfu
    Digit , Makati City
  • Chief Creative Officer:
    Merlee Jayme
  • Executive Creative Director:
    Eugene Demata
  • Associate Creative Directors:
    Aste Gutierrez
    Buboy Paguio
  • Copywriter:
    Aste Gutierrez
  • Art Directors:
    Biboy Royong
    Buboy Paguio
  • Creative Technologist:
    Buboy Paguio
  • Programmer:
    Buboy Paguio
  • Illustrator:
    Dee Taar
  • Production Company:
    Tower of Doom
  • Producer:
    Carlo Perlas
  • Editor:
    Melo Samson
  • Description of the Project:
  • Use of older technology sim cards as a vehicle for standard school textbooks, thus turning even old analog phones into an e-reader for less fortunate students.