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Live Events - Beyond Advertising

Silver Winner

Entrant: Ogilvy Beijing, Beijing
"Fur Hurts"
  • Corporate Name of Client:
  • Client Account Director:
    Ashley Fruno
  • Professor.Shenyang University:
    Xie Yong
  • Senior Account Manager Ogilvy & Mather Advertising Beijing:
    Iris Huang
  • Agency:
    Ogilvy Beijing
  • Senior Account Executive Ogilvy & Mather Advertising Beijing:
    Freya Yan
  • Agency Account Directors:
    Peony Wu
    Uma Wang
    Sandy Wu
  • National Knowledge Manager Ogilvy Public Relations Beijing:
    Olivia Fang
  • Business Director Neo@Ogilvy Beijing:
    Canna Jiao , Beijing
  • Chief Creative Officer:
    Graham Fink
  • Executive Creative Director:
    Juggi Ramakrishnan
  • Creative Directors:
    Xingsheng Qi
    Wilson Chow
  • Associate Creative Directors:
    Guilin Bo
    Awing Chen
    Ming Law
  • Copywriter:
    Kweichee Lam
  • Art Directors:
    Morris Ku
    Peggy Wang
    Ashley Chen
    Hang Qi
  • Description of the Project:
  • Imagine being skinned alive. We then try to visualise that pain by using a half million needles sticking into fur animal sculptures of different species. We want to draw the viewers with the beauty of the animal sculptures and then surprise them when they discover the animals are covered with needles instead of fur.