Grand LIA   |   Winners   |   Finalists

Non-Traditional
Interactive Installations

Bronze Winner

Entrant: DLKWLowe, London
Domestos
"See Through Loo"
  • Corporate Name of Client:
    Unilever
  • Client Account Director:
    Rik Strubel
  • Agency Account Directors:
    Richard Ellis
    Sam McLeod
    Ross Marshall
  • Agency:
    DLKWLowe , London
  • Executive Creative Directors:
    Richard Denney
    Dave Henderson
  • Creative Director:
    Basil Mina
  • Copywriter:
    Frances Leach
  • Art Director:
    Christopher Bowsher
  • Executive Agency Producer:
    Trudy Waldron
  • Agency Producer:
    Charlotte Stirrup
  • Production Company:
    Connected Pictures , London
  • Director:
    JP Lewis
  • Executive Producer:
    Jon Ayres
  • Producer:
    Petra Tiziani
  • Description of the Project:
  • Over 1 billion people worldwide have no access to a toilet and are forced to go in the open, leading to disease and even death. Domestos is working with UNICEF and the Unilever Foundation to raise awareness of the issue.
    
    As part of this initiative we constructed a special public toilet in the middle of Piccadilly Circus in Central London.
    
    Made with one-way mirrors, the public couldn’t see in, but the person sitting inside could see out. It meant people could experience what it feels like for those in the Third World who are forced to go in the open.