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Guerrilla Marketing

Silver Winner

Entrant: Y&R Peru, Lima
Británico English Lessons
  • Corporate Name of Client:
    Británico English Institute
  • Client Account Director:
    Cecilia Kruger
  • Agency Account Director:
    Carla Wilson
  • Agency:
    Y&R Peru , Lima
  • Executive Creative Director:
    Flavio Pantigoso
  • Copywriters:
    Daniel Lobatón
    Daniel de León
  • Art Director:
    Gonzalo Paredes
  • Head of Art:
    Christian Sanchez
  • Description of the Project:
  • We created our own subtitle files and seeded them on popular pirate download sites. We flooded the subtitles with translation mistakes so that they altered the sense of the series dialogue and made our message evident: Do not depend on subtitles. Switch to Británico.
    The brand was therefore present in TV’s most popular series, in the most attention grabbing placement in the show: the subtitles.
    We seeded our SRTs on websites such as The Pirate Bay and, two of the most popular sites for series downloads.