Non-Traditional
Guerrilla Marketing
Gold Winner
Entrant:
Ogilvy Paris,
Paris
Coca-Cola
Coca-Cola
"The Sharing Can"
-
Corporate Name of Client:The Coca-Cola Company
-
Client Account Director:Leonardo O'Grady
-
Agency Account Directors:Philip Heimann
Louise Kuegler
Tonya Fossey
JiaMei Tay
François Phan,
Laurianne Maury -
Advertising Agency:Ogilvy Paris, Paris
Ogilvy Singapore , Singapore -
Chief Creative Officers:Chris Garbutt
Eugene Cheong -
Creative Directors:Frederic Levron
Yvan Hiot
David Raichmann -
Copywriters:Baptiste Clinet
Nicolas Lautier
Floriant Bodet
Martin Olivier
Nicolas Gagner
Erdenechimeg Erden -
Art Directors:Baptiste Clinet
Nicolas Lautier
Floriant Bodet
Martin Olivier
Nicolas Gagner
Erdenechimeg Erden -
Agency Producers:James Brook Partridge
Laure Bayle
Aurelie Appert -
Graphic Designers:Martin Olivier
Olivier Brechon -
Illustrator:Robyn Makynson
-
Directors:Giovanni Fantoni Modena
Sibilla Morgantini -
Producer:Lorenzo Hassan
-
Description of the Project:
-
Coca-Cola is all about sharing. To prove this we took Coca-Cola's one person classic can and designed it for two. Split your coke down the middle half for you, half for someone you love. Share it straight away. Half the size, but twice the happiness. The Sharing Can was launched in Singapore, consumer reaction was so positive that the Coca-Cola Company is in the process of expanding the operation globally.
-