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Non-Traditional
Branded Content

Silver Winner

Entrant: Ogilvy New York, New York
IBM Research
"A Boy And His Atom: The World's Smallest Movie"
  • Corporate Name of Client:
    IBM
  • Client Account Director:
    Ann Rubin
  • Agency Account Directors:
    Kimberly Duffy
    Nicole Vilalte
    Kaitlin Giannetti
    Carin Pinto
  • Agency:
    Ogilvy & Mather , New York
  • Chief Creative Officer:
    Steve Simpson
  • Group Creative Directors:
    Mike Hahn
    Ryan Blank
  • Executive Creative Director:
    Susan Westre
  • Associate Creative Directors:
    Niels West
    Ricardo Leme Lopes
  • Copywriter:
    Lauren Costa
  • Art Director:
    Ramona Todoca
  • Executive Agency Producer:
    Lee Weiss
  • IBM Scientists/Animators:
    Andreas Heinrich
    Christopher Lutz
    Ileana Rau
    Susanne Bowman
  • Agency Producers:
    Alicia Zuluaga
    Julie Teicher
  • Agency Music Producer:
    Karl Westman
  • Production Company:
    1stAveMachine
  • Post Production Companies:
    1stAveMachine, Brooklyn
  • Animation:
    Punga
  • Editing Companies:
    Hooligan, New York
  • Sound Design:
    Heard City, New York , Brooklyn
  • Description of the Project:
  • This is, literally, the world's smallest movie. It's made of atoms ? one of the smallest particles of any element in the universe. Just how small is an atom? Well, to see one, you need to magnify it 100 million times. In other words, there are about a five million atoms in the period at the end of this sentence. Each frame was made by moving hundreds of atoms to their exact placements by the scientists at IBM Research ? Almaden. The frames were combined into an animation, now the Guinness World Records ?record holder for World's Smallest Stop-Motion Film.