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Public Service/Social Welfare

Silver Winner

Entrant: Y&R Philippines, Taguig City
Maynilad Water Services - Anti-Dengue Fever Campaign
"Dengue Bottle"
  • Corporate Name of Client:
    Maynilad Water Services
  • Agency Account Director:
    Ags Almasan
  • Account Executive:
    Kathleen Camus
  • Chief Operating Officer:
    Mary Buenaventura
  • Agency:
    Y&R Philippines , Taguig City
  • Chief Creative Officer:
    Marcus Rebeschini
  • Executive Creative Director:
    Badong Abesamis
  • Copywriter:
    Badong Abesamis
  • Art Director:
    Grace Benesa
  • Agency Producer:
    Ariel Bautista
  • Description of the Project:
  • Dengue fever is now ranked as the most deadly mosquito-borne viral illness in the world. In the Philippines, more than a hundred thousand contract the disease, resulting in hundreds and hundreds of deaths every year. What people don't know is that simple technology is available to prevent it. All it takes is clean water--plus brown sugar and yeast placed in a bottle. Producing carbon dioxide, the mixture attracts mosquitoes, trapping and killing them inside the bottle. Maynilad, a company that supplies clean water to the Phil. capital, distributed hundreds upon hundreds of these bottle mosquito traps to Filipinos.