Grand LIA   |   Winners   |   Finalists

Non-Traditional
Media Promotion

Bronze Winner

Entrant: Voskhod, Ekaterinburg
City web-site URA.ru
"Make the Politician work"
  • Corporate Name of Client:
    City web-site URA.ru
  • Client Account Director:
    Aksana Panova
  • Agency:
    Voskhod , Ekaterinburg
  • Executive Creative Director:
    Andrey Gubaydullin
  • Copywriters:
    Evgeny Primachenko
    Egor Gavrilin
  • Art Directors:
    Vladislav Derevyannikh
    Dmitry Maslakov
  • Design Company:
    Voskhod , Ekaterinburg
  • Description of the Project:
  • Yekaterinburg is the fourth largest Russian city and one of the very last in terms of quality of roads. The local site URA.RU decided to remind politicians that it is their duty to repair the roads.
    On three potholes in city center, we drew faces of the governor, the mayor and the vice-mayor. 
    The news about caricatures with the reference to Ura.ru became a sensation. The politicians were no longer able to sit idle. The holes were fixed. Thus a special-purpose project Ura.ru/Roads was launched, where every citizen can submit a problem road with a demand to fix it.