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Non-Traditional
Beverages - Non-Alcoholic

Gold Winner

Entrant: Ogilvy Paris, Paris
Coca-Cola
"The Sharing Can"
  • Corporate Name of Client:
    The Coca-Cola Company
  • Client Account Director:
    Leonardo O'Grady
  • Agency Account Directors:
    Philip Heimann
    Louise Kuegler
    Tonya Fossey
    JiaMei Tay
    François Phan,
    Laurianne Maury
  • Advertising Agency:
    Ogilvy Paris, Paris
    Ogilvy Singapore , Singapore
  • Chief Creative Officers:
    Chris Garbutt
    Eugene Cheong
  • Creative Directors:
    Frederic Levron
    Yvan Hiot
    David Raichmann
  • Copywriters:
    Baptiste Clinet
    Nicolas Lautier
    Floriant Bodet
    Martin Olivier
    Nicolas Gagner
    Erdenechimeg Erden
  • Art Directors:
    Baptiste Clinet
    Nicolas Lautier
    Floriant Bodet
    Martin Olivier
    Nicolas Gagner
    Erdenechimeg Erden
  • Agency Producers:
    James Brook Partridge
    Laure Bayle
    Aurelie Appert
  • Graphic Designers:
    Martin Olivier
    Olivier Brechon
  • Illustrator:
    Robyn Makynson
  • Directors:
    Giovanni Fantoni Modena
    Sibilla Morgantini
  • Producer:
    Lorenzo Hassan
  • Description of the Project:
  • Coca-Cola is all about sharing. To prove this we took Coca-Cola's one person classic can and designed it for two.  Split your coke down the middle half for you, half for someone you love. Share it straight away. Half the size, but twice the happiness. The Sharing Can was launched in Singapore, consumer reaction was so positive that the Coca-Cola Company is in the process of expanding the operation globally.