Grand LIA   |   Winners   |   Finalists

Non-Traditional
Beverages - Alcoholic

Silver Winner

Entrant: Publicis Italy, Milan
Heineken
"The Candidate"
  • Corporate Name of Client:
    Heineken International
  • Client Account Director:
    Dario Gargiulo
  • Agency Account Director:
    Giada Salerno
  • Agency:
    Publicis Italy , Milan
  • Creative Directors:
    Bruno Bertelli
    Cristiana Boccassini
  • Copywriter:
    Michele Picci
  • Art Director:
    Marco Viganò
  • Executive Agency Producer:
    Mariella Maiorano
  • Graphic Designer:
    Santi Urso
  • Production Company:
    State 31
  • Executive Producer:
    Rogier Sol
  • Producer:
    Sara Nix
  • Digital Associate Creative Director/Art Director:
    Domenico Manno
  • Digital Copywriter:
    Daniele Papa
  • Tribal DDB, Amsterdam Community Manager:
    Wybe Sallows
  • Coz Marketing, Amsterdam Creative Director:
    Micha Schipper
  • Coz Marketing, Amsterdam Art Director:
    Jorge Delgado
  • Description of the Project:
  • Heineken is recruiting one talented intern to become part of its Event & Sponsorship department.
‘The Candidate’: the first secretly filmed job interview that gets applicants out of their comfort zone to test their wit in order to find the talent that best fits the Heineken position and spirit.
All job seekers went through three stages: from an over-familiar interviewer, to a surprise heart attack and a fire drill.
The Heineken marketing community voted the 3 best candidates and the winner – to his surprise – was brought to the Juventus Stadium where he was awarded the job live in front of 41.000 football fans.