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Public Service/Social Welfare


Entrant: Loducca, São Paulo
Shopping Villalobos Clothing Drive
"A Loja Vazia"
  • Corporate Name of Client:
  • Client Account Director:
    Roberta Naveiro Garcia
  • Client Services Director:
    Fernão Cosi
  • Agency Account Directors:
    Fabiane Veiga
    Tatiana Moliterno
  • Media Director:
    Rodrigo Tamer
  • Planner Director:
    Daniel De Tomazo
  • Planner VP:
    Ken Fujioka
  • Agency:
    Loducca , São Paulo
  • Creative Directors:
    Guga Ketzer
    Cássio Moron
    Fábio Saboya
    Sérgio Mugnaini
  • Copywriters:
    Raphael Franzini
    Fábio Saboya
    Marcelo Rosa
    Weber Luiz De Andrade
  • Art Director:
    Alexandre Amaral
  • Executive Agency Producers:
    Ana Luisa Andre
    Sid Fernandes
  • Design Company:
    Loducca , São Paulo
  • Design Director:
    Gustavo De Lacerda
  • Graphic Designers:
    Gustavo De Lacerda
    Eduardo Tallia
  • Description of the Project:
  • Brazil is a tropical country but São Paulo gets pretty cold during the winter. So, can we avoid the usual donations drop boxes and promote the annual Winter Clothing Drive? Empty hangers, empty shelves, empty windows in a transparent shop with no roof so everyone from anywhere in the shopping mall could see that the store was empty an in need of donations.