Non-Traditional Finalists
| Automotive | |||
| Entrant | Product / Service | Title | |
| Forsman & Bodenfors, Gothenburg | The new Volvo FH | The Ballerina Stunt | view details |
| Automotive Products | |||
| Entrant | Product / Service | Title | |
| Leo Burnett Argentina, Buenos Aires | Jeep | GPS to get lost | view details |
| Beverages - Alcoholic | |||
| Entrant | Product / Service | Title | |
| Grip Limited, Toronto | Kokanee | The Movie Out Here | view details |
| Publicis Italy, Milan | Heineken | The Real Master of Intuition | view details |
| Branded Content | |||
| Entrant | Product / Service | Title | |
| Mistress, Los Angeles | Hot Wheels | Hot Wheels For Real - Double Loop Dare | view details |
| Confections/Snacks | |||
| Entrant | Product / Service | Title | |
| Clemenger BBDO, Sydney | Skittles | Telekinize The Rainbow | view details |
| Forsman & Bodenfors, Gothenburg | Marabou Black | Black | view details |
| Cosmetics/Toiletries/Pharmaceuticals | |||
| Entrant | Product / Service | Title | |
| Havas Worldwide Australia, Sydney | Durex | Durexperiment Fundawear | view details |
| Guerrilla Marketing | |||
| Entrant | Product / Service | Title | |
| Abby Norm, Stockholm | Adobe Nordic | Photoshop Live - Street Retouch Prank | view details |
| iURL, Buenos Aires | Advertisers Without Borders - Child Labor | The Children NOTwork | view details |
| Memac Ogilvy & Mather, Dubai | Sawa Mninjah | Rescue Radio, The Rescue Continues | view details |
| plan.net/ serviceplan, Munich | SWISS International Air Lines | Instagram Takeover | view details |
| Home Furnishings/Appliances | |||
| Entrant | Product / Service | Title | |
| VCCP Madrid, Madrid | DeS´S | My Mattress Savings Bank | view details |
| Interactive Installations | |||
| Entrant | Product / Service | Title | |
| Ogilvy & Mather Amsterdam, Amsterdam | IBM | Aurora's Idea | view details |
| Live Events - Beyond Advertising | |||
| Entrant | Product / Service | Title | |
| Duval Guillaume Modem, Antwerp | Coca-Cola Zero | You have 70 seconds | view details |
| Duval Guillaume Modem, Antwerp | Febelfin (Association of Belgian Banks) | Amazing Mindreader | view details |
| Y&R Peru, Lima | Skin cancer awareness | The Solar BBQ | view details |
| Public Service/Social Welfare | |||
| Entrant | Product / Service | Title | |
| Loducca, São Paulo | Shopping Villalobos Clothing Drive | A Loja Vazia | view details |
| McCann Madrid, Madrid | Brunete Town Council Civic Awareness Campaign | Poops Express | view details |
| Ogilvy Indonesia, Jakarta | Unicef | Gotcha | view details |
| Public Service/Social Welfare Campaign | |||
| Entrant | Product / Service | Title | |
| Leo Burnett Melbourne, Melbourne | SEEK Volunteer | Volunteer to Promote Volunteering, Volunteer Your Voice, Volunteer to Promote Volunteering | view details |
| Recreational | |||
| Entrant | Product / Service | Title | |
| Ogilvy Paris, Paris | Scrabble | Scrabble WiFi | view details |
| Utilities | |||
| Entrant | Product / Service | Title | |
| Forsman & Bodenfors, Gothenburg | E.ON | Swedens largest energy experiment | view details |