Grand LIA   |   Winners   |   Finalists

Non-Traditional
Public Service/Social Welfare Campaign

Finalist

Entrant: Leo Burnett Melbourne, Melbourne
SEEK Volunteer
"Volunteer to Promote Volunteering",
"Volunteer Your Voice",
"Volunteer to Promote Volunteering"
  • Corporate Name of Client:
    SEEK Volunteer
  • Client Account Director:
    Fiona Le Brocq
  • Agency Account Director:
    Ari Sztal & Michelle Whitesides
  • Agency:
    Leo Burnett Melbourne , Melbourne
  • Global Chief Creative Officer:
    Mark Tutssel
  • Executive Creative Director:
    Jason Williams
  • Creative Director:
    Andrew Woodhead
  • Copywriter:
    Andrew Woodhead
  • Art Director:
    Justin Nagorcka
  • Description of the Project:
  • 10 years ago, SEEK (Australia‚Äôs leading jobsite), volunteered to create a website to make it easier for all Australian charities to find volunteers. But with limited marketing support, awareness of the site remained low.
    Our creative solution: launch a mass participation idea that would remind the whole country of the feeling of satisfaction and purpose that comes from being a volunteer.
    Australian industry and individuals would be given the opportunity to become our media volunteers. They would take our message and volunteer to spread it through the media channels they owned and had access to.