Innovative Use of Design
Entrant: Ogilvy Paris, Paris
"The Sharing Can"
Corporate Name of Client:The Coca-Cola Company
Client Account Director:Leonardo O'Grady
Agency Account Directors:Philip Heimann
Advertising Agency:Ogilvy Paris, Paris
Ogilvy Singapore , Singapore
Chief Creative Officers:Chris Garbutt
Creative Directors:Frederic Levron
Art Directors:Baptiste Clinet
Coca-Cola is all about sharing. To prove this we took Coca-Cola's one person classic can and designed it for two. Split your coke down the middle half for you, half for someone you love. Share it straight away. Half the size, but twice the happiness. The Sharing Can was launched in Singapore, consumer reaction was so positive that the Coca-Cola Company is in the process of expanding the operation globally.