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Design
Innovative Use of Design

Gold Winner

Entrant: Ogilvy & Mather Colombia, Bogotá
Coca-Cola
"Real Ice Cold Coca-Cola"
  • Corporate Name of Client:
    Coca-Cola
  • Client Account Directors:
    Paola Aldaz
    Guastavo Diaz
  • Agency Account Director:
    Sandra Valdez
  • Agency:
    Ogilvy & Mather Colombia , Bogotá
  • Global Chief Creative Officer:
    Thai Khai Meng
  • Chief Creative Officer:
    John Raul Forero
  • Executive Creative Directors:
    Juan Pablo Alvarez
    Mauricio Guerrero
  • Creative Directors:
    Ivan Rivera
    Camilo Ruano
  • Copywriters:
    Ivan Rivera
    John Raul Forero
  • Art Directors:
    Camilo Ruano
    Mario Virgüez
    Fernando Parra
    Manuel Alvarez
  • Photographer:
    Dario Mora
  • Concept/Cultural Reference:
  • The Real Ice Cold Coca-Cola.
A unique bottle completly made of ice
IDEA
Coca-Cola has satisfied our thirst every summer since 1886. So how can we stay so refreshing after all this time?
How about launching an Ice Cold Coca-Cola. Literally.
The Real Ice Cold Coca-Cola bottles was put on sale in Colombia’s main beaches, where it proved to be able to hold the perfect temperature even in the hottest summer day and completely Eco-friendly since it melts after being consumed.
RESULTS
An average of 265 REAL ICE-COLD COCA-COLA bottles were sold every hour, a rate of sale 12 times greater than standard Coke bottles, even though the REAL ICE-COLD COCA-COLA bottles were 90% more expensive.