Design
Branded Content
Bronze Winner
Entrant:
serviceplan,
Munich
Fyffes
Fyffes
"Banana Comic Week 2013"
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Corporate Name of Client:FYFFES BV
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Client Account Director:Michaela Schneider
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Agency Account Directors:Julia Garving
Tamara Jonescheit
Chris Kunzendorf -
Agency:serviceplan , Munich
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Global Chief Creative Officer:Alexander Schill
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Executive Creative Directors:Henning Patzner
Cosimo Moeller
Till Diestel -
Copywriters:Valerie Koch
Claudio Keleminic -
Art Director:Stefanie Paulus
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Creative Producer:Florian Panier
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Production Companies:Neverest, Munich
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Production Companies:Schneidereins Medienproduktion, Hamburg
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Graphic Designers:Franziska Stroehle
Daniele DelNero -
Illustrator:FLIX CARLSEN COMICS
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Concept/Cultural Reference:
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Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity. To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”. In collaboration with the famous CARLSEN Comics the comic-hero "FYFE" was developed – a boy who turned into a superhero by eating a banana. For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins. The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are.
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