Design
Direct Marketing - Consumer
Finalist
Entrant:
serviceplan,
Munich
Killnoise
Killnoise
"Kill Noise Earplugs"
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Corporate Name of Client:Killnoise AB
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Agency Account Directors:Kea Flessner
Kristian von Elm -
Agency:serviceplan , Munich
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Global Chief Creative Officer:Alexander Schill
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Executive Creative Directors:Maik Kaehler
Christoph Nann -
Creative Director:Hendrik Schweder
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Copywriters:Lukas Weber
Michael Pilzweger -
Art Directors:Felix Hoffmann
Senjel Gazibara -
Creative Producer:Florian Panier
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Producer:Stefan Rentzow
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Concept/Cultural Reference:
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To persist in a market, dominated by global brands like Oropax or cheap no-name products the earplug producer Killnoise needs to be positioned as the high class premium brand in its segment. In a cooperation with DR Customs the earplug producer Killnoise sent out a mailing for very good customers, that brings the benefit of the product to the point: This earplugs do not only reduce the noise, they kill it. In a wodden amunition box each Killnoise earplug was packaged like a real bullet. The traffic on the website raised and the sales grew more than 10%. In the target group of musicians Killnoise was strengthened as the premium-brand for ear protection.
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