Design
Art Direction
Bronze Winner
Entrant:
serviceplan/plan.net,
Munich
Alive e.V. Coalition to Abolish the Death Penalty
Alive e.V. Coalition to Abolish the Death Penalty
"Troy Davis - I Am Alive"
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Corporate Name of Client:Alive e.V. Coalition to Abolish the Death Penalty
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Client Account Director:Petra Thompson
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Agency Account Directors:Christoph Kunzendorf
Tamara Jonescheit
Marina Gnann -
Advertising Agency:serviceplan
plan.net , Munich -
Global Chief Creative Officer:Alexander Schill
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Executive Creative Directors:Henning Patzner
Cosimo Moeller
Markus Maczey
Till Diestel -
Creative Director:Bernd Nagenrauft
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Creative Producer:Florian Panier
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Copywriters:Petra Nachtigall
Simon Raab -
Art Directors:Tim Kremer
Kathrin Wetzel
Jerome Pflueger -
Graphic Designer:Dominik Skrabal
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Illustrator:Simon Prades
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Screendesign:Kathrin Wetzel
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Programmer:Daniel Ernle
Simon Bail -
Sound Design:The Cinematic Orchestra - Licensed courtesy of Ninja Tune
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Concept/Cultural Reference:
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Alive e.V. is a non-profit organization committed to the universal abolition of the death penalty. The task was to develop an attention-getting online campaign that raises awareness about the inhumanity and injustice of the death penalty, and generates donations for the organization We prove this using the tragic example of Troy Davis. Davis was sentenced to death for the murder of a police officer. He was executed by lethal injection – despite serious doubt about his guilt and worldwide protests. To protest this injustice, we bring Troy Davis back to life through his handwriting. Using the letters he wrote from death row, we created a font. This allowed users to protest online against the death penalty in Troy Davis’ original handwriting. Periodically, the handwritten posts are printed and sent to President Obama at the White House, giving additional weight to the online campaign.
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