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Brand Identity - Local


Entrant: BOLD Stockholm, Stockholm
The Shirt Factory
"Shirt Factory Visual Identity"
  • Corporate Name of Client:
    The Shirt Factory
  • Client Account Director:
    Lennart Hendén
  • Agency Account Director:
    Carl-Fredrik af Sandeberg
  • Account Manager :
    Yvonne Rietz
  • Creative Director:
    Oskar Lübeck
  • Copywriter:
    Filip Laurent
  • Design Company:
    BOLD Stockholm , Stockholm
  • Designers:
    Nick Greening
    Richard Feldéus
  • Concept/Cultural Reference:
  • The brief from the client.
    We were asked to create a new visual identity for The Shirt Factory that should revitalize and relaunch the brand to the Swedish market. The project included a new logotype, color palette, patterns, signage, packaging, digital platforms, photography etcetera.
    The challenges and key objectives.
    The Shirt Factory was founded in 1988 and had its heyday in the 90´s and early 00´s. Our challenge was to re-introduce the brand to the demanding scandinavian market.
    Description of how you arrived at the final design.
    A detailed creast made up of tailoring equipment paired with a strong yellow color are the main carriers of the new identity. The crest signals quality and attention to detail, and the yellow color and strong typography signals a youthful cockiness making them stand out among the competition.
    Indication of how successful the outcome was in the market.
    The new and improved Shirt Factory got a great start and has received a lot of attention and praise since its relaunch on the market. The sales and brand awareness has also improved, much due to the new visual identity.