The brief from the client.
We were asked to create a new visual identity for The Shirt Factory that should revitalize and relaunch the brand to the Swedish market. The project included a new logotype, color palette, patterns, signage, packaging, digital platforms, photography etcetera.
The challenges and key objectives.
The Shirt Factory was founded in 1988 and had its heyday in the 90´s and early 00´s. Our challenge was to re-introduce the brand to the demanding scandinavian market.
Description of how you arrived at the final design.
A detailed creast made up of tailoring equipment paired with a strong yellow color are the main carriers of the new identity. The crest signals quality and attention to detail, and the yellow color and strong typography signals a youthful cockiness making them stand out among the competition.
Indication of how successful the outcome was in the market.
The new and improved Shirt Factory got a great start and has received a lot of attention and praise since its relaunch on the market. The sales and brand awareness has also improved, much due to the new visual identity.