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Entrant: BMF, Sydney
Mailbooks for Good
"Mailbooks for Good"
  • Corporate Name of Client:
    The Footpath Library & Random House
  • Client Account Director:
    Alex Caredes
  • Agency Account Director:
    Brad Smith
  • Agency:
    BMF , Sydney
  • Executive Creative Directors:
    Carlos Alija
    Laura Sampedro
  • Copywriter:
    Tim Smith
  • Art Director:
    Simon Koay
  • Design Company:
    BMF , Sydney
  • Design Director:
    Sian Binder
  • Graphic Designers:
    Iva Madderom
    Conor Bevan
  • Production Director:
    Alex MacArthur
  • Concept/Cultural Reference:
  • Books are society’s most basic tool to share literacy and culture. But many people across the world simply don’t have access to them and donated books are often in bad condition.
    We created a new dust jacket designed to fit any book. Once finished the dust jacket flips inside out turning the book into a pre-paid, pre-addressed parcel. Posted books are sent directly to The Footpath Library for delivery to the homeless.
    The first books have been sold, received and distributed. Social media, design and book websites spread the idea leading to expressions of interest from multiple international publishers.