Design
Non-Profit
Finalist
Entrant:
BBDO Germany,
Berlin
BUND
BUND
"Tree Concert"
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Corporate Name of Client:BUND - Bund für Umwelt und Naturschutz Deutschland Landesverband Berlin e.V.
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Client Account Director:Andreas Jarfe
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Agency Account Directors:D. Spakowski
S. Schlosser
J. Jonker
M. Luecker
F. Haegele
E. Dietzsch
C. Biggeleben
M. Groewe -
Agency:BBDO Proximity Berlin , Berlin
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Chief Creative Officer:Wolfgang Schneider
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Production Assistant:Kirsten Schulz
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Creative Director:Jan Harbeck
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Copywriter:Lukas Liske
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Art Director:Daniel Schweinzer
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Creative Managing Directors:Jan Harbeck
David Mously -
Design Company:Gang of Berlin , Berlin
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Design Directors:Mat Neidhardt
Friederike Seifert -
Designers:Steve Bergmann
Alexej Alschiz -
Illustrator:Robert Bilz
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Concept Online:Yassin Taibi
René Bieder -
Light Design:Sandra Glaser
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Digital Designer:Kamil Garbacz
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Director of Photography:Simon Baumann
Sebastian Lempe -
Sound Design:Philipp Toegel
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Concept/Cultural Reference:
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Berlin loses thousands of city trees every year. "Friends of the Earth Germany" aims to stop this trend. Our idea: a one of a kind charity concert - with a chestnut tree as the musician. For him we built a unique instrument: each impact of a falling chestnut produced an artistic composition of sound and light. So the tree could play for his companions and collect donations. “Tree Concert“ gained massive media coverage and lead to a new donation record for the preservation of trees.
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