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Design
Environmental Installations/Displays - Temporary

Bronze Winner

Entrant: Wirz/BBDO, Zurich
Christoffel Blindenmission
"Shadow Faces"
  • Corporate Name of Client:
    Christoffel Blindenmission
  • Client Account Director:
    Melanie Jäggi
  • Account Supervisor:
    Isabelle Jubin
  • Agency:
    Wirz Werbung , Zurich
  • Executive Creative Director:
    Philipp Skrabal
  • Copywriter:
    Wolfgang Bark
  • Art Directors:
    Valentin Cheli
    Paul Labun
  • Concept/Cultural Reference:
  • A fundraising campaign for Christoffel Blindenmission: 50 Swiss francs save a person’s sight who is blind because of cataracts.
    To dramatize emotionally what a 50-franc-bill can do, we created 50-franc-bills that showed faces in their shadows, when light shone on them.
    
    Altogether, 78 different faces of real patients were crafted. Our message: “Bring a person back from the dark. With 50 francs, you can cure a patient of cataracts.”