ADVERTISING NEWSPAPER is a low-budget first concept newspaper. Aiming to provide Thai people with free access to the best collections of creative advertising as well as constructive insights of the advertising industry; and whenever possible to serve as a vehicle for the voicing of social concerns. Every issue is defined by a distinct editorial concept.
The fifth issue of ADVERTISING NEWSPAPER came out at roughly the same time when all the big advertising and design prizes were being awarded internationally. Hence, it was simply called “The Award Issue.” Its front cover compares the advertising award hunting season to an all-out war. We depicted and redesigned award trophies as militant superheroes inspired by action figures from popular cartoon movies and comics. Moreover, the fifth ?issue’s front cover comes in three different colors—gold, silver, and bronze—symbolizing the three classes of award prize. It was a very successful issue. From observation, our target audiences chose to own the gold version the most. Many had to switch from bronze to gold, once they realized that a gold version was available as well.